Privacy Policy

Effective Date: August 26, 2026 · Last Updated: August 26, 2026

About This Policy

TrueHomeProtection.org is a website owned and operated by EdgeStack Media LLC, a Wyoming limited liability company ("EdgeStack Media," "we," "us," or "our"). EdgeStack Media LLC also owns and operates other consumer websites and brands. When this Policy refers to "our Sites," it means TrueHomeProtection.org together with any other website or brand operated by EdgeStack Media LLC that links to this Policy.

This Policy describes how we collect, use, disclose, and retain personal information in connection with our Sites and our lead generation, marketing, and consumer matching services.

By using our Sites or submitting information through our forms, you acknowledge the practices described in this Privacy Policy.

This Policy does not apply to third-party websites, platforms, home warranty companies, service contract providers, administrators, home service providers, publishers, advertisers, or other third parties that may receive personal information from us. Those parties operate under their own privacy policies and are responsible for their own practices.

We may update this Policy from time to time. When we do, we will revise the "Last Updated" date above.

Notice at Collection

• What we collect: the categories of personal information described in Section I.
• Why we collect it: the purposes described in Section III, which include marketing to you about home warranty, home protection, and home service contract products, and about home services, home improvement, home security, home insurance, and other homeowner-related consumer products and services.
• Whether we sell or share it: Yes. We may disclose personal information in ways that constitute a "sale" or "sharing" under applicable state privacy law. See Section V, including how to opt out.
• Sensitive personal information: We do not collect Social Security numbers, driver's license or state ID numbers, financial account numbers, precise geolocation, biometric data, health information, or information about racial or ethnic origin, religious beliefs, or sexual orientation. See Section I.C.
• How long we keep it: the criteria described in Section VI.

I. Personal Information We Collect

A. Categories We Collect

Identifiers

• Name
• Email address
• Telephone number
• Postal address
• IP address
• Online and device identifiers

Personal Characteristics and Home Warranty–Related Information

• Home ownership status (home warranty and service contract products are generally available only to homeowners and home buyers, and ownership status is a factor in determining which products and services may be relevant to you)
• Whether you currently own, are buying, or are selling the property, and any anticipated closing date
• The address of the property for which you are requesting information, if different from your mailing address
• Property type (for example, single-family home, condominium, townhome, multi-unit, or manufactured home)
• Property characteristics such as approximate square footage, age of the home, and number of units
• Home systems and appliances you wish to cover, and their approximate age or condition
• Current or prior home warranty or service contract coverage, and related claims or service history
• Age or age range, where requested
• Information about co-owners or other adult household members, as described in Section VIII.C

Commercial Information

• Products or services requested, quoted, or considered
• Quote request details
• Consumer preferences and stated interests
• Records of products or services purchased or obtained

Internet or Network Activity Information

• Browsing activity on our Sites
• Referring URLs and campaign identifiers
• Device identifiers
• Cookie, pixel, and similar tracking data
• Interaction with advertisements

Approximate Geolocation

• General location derived from IP address, ZIP code, or postal address. We do not collect precise geolocation.

Audio Information

• Call recordings, where permitted by law and where disclosed to you at the time of the call

Consent and Compliance Records

• Records of the consent you provided, including the date, time, IP address, the specific language displayed to you, the page or form on which it was displayed, and associated certificate identifiers
• Records of opt-out, revocation, and do-not-contact requests

Inferences

• Profiles, scores, segments, and predictions reflecting preferences, characteristics, propensities, and likely needs, derived from the information above and from information we lawfully obtain from other sources

B. Information About Your Property

Where we obtain it from public records, licensed data providers, or you directly, we may collect and associate with you information about the property at your address, including ownership status, property characteristics, permit and construction history, and estimated property attributes.

C. Sensitive Personal Information — What We Do Not Collect

We do not collect, and you should not submit, any of the following through our Sites:

• Social Security numbers
• Driver's license, state identification, or passport numbers
• Financial account, debit card, or credit card numbers
• Account log-in credentials
• Precise geolocation
• Biometric or genetic information
• Health or medical information
• Information revealing racial or ethnic origin, religious or philosophical beliefs, union membership, or sexual orientation
• The contents of your mail, email, or text messages

Because we do not collect sensitive personal information as defined under applicable state privacy laws for purposes requiring an opt-out, no "Limit the Use of My Sensitive Personal Information" right applies to our processing. If this changes, we will update this Policy before collecting such information.

II. Sources of Personal Information

We collect personal information from:

• You directly, when you complete a form, contact us, or interact with our Sites
• Publisher and marketing partners who direct traffic to our Sites or who lawfully collect and transfer consumer information to us
• Advertising platforms and analytics providers
• Cookies, pixels, and similar tracking technologies
• Home warranty companies, service contract providers, administrators, and other providers to whom we refer consumers, in connection with quote matching, verification, and outcome reporting
• Home service providers, contractors, and other businesses to whom we refer consumers, in connection with verification and outcome reporting
• Public records and licensed data providers, including property, permit, and consumer data sources
• Other websites and brands operated by EdgeStack Media LLC
• Businesses identified on our Marketing Partners page with which we have written data license agreements

We may combine personal information collected from any of these sources, and may append additional information to the records we hold, for the operational, marketing, analytics, modeling, verification, compliance, and fraud prevention purposes described in Section III.

III. Purposes for Collection and Use

We collect and use personal information to:

Provide the services you requested

• Operate our Sites and provide lead generation, quote matching, and consumer referral services
• Match you with home warranty companies, service contract providers, administrators, licensed sellers and agents, and other providers
• Facilitate communications regarding offers, quotes, plan information, and related information
• Respond to your inquiries and requests

Market to you across product categories

• Market, advertise, and promote home warranty, home protection, and home service contract products and services
• Market, advertise, and promote home services, home improvement, home maintenance and repair, home security, home and property insurance, solar and energy products, pest control, moving and relocation services, real estate services, and other homeowner-related consumer products and services that we believe may be relevant to you
• Contact you by telephone, text message, email, and mail as described in Section X and consistent with the consent you provided
• Conduct cross-context behavioral advertising and audience matching

Build, enrich, and improve our data and models

• Resolve your information to a persistent internal identifier so we can recognize you across our Sites and services, including for suppression and de-duplication
• Enrich and append additional information to your record from the sources described in Section II
• Perform analytics, modeling, scoring, segmentation, data enhancement, and business intelligence
• Verify transaction outcomes and measure performance across our services and partners
• Develop, train, test, and improve our products, models, and services, including future products and services
• License personal information, under written agreements, to the businesses identified on our Marketing Partners page, for their marketing, enrichment, analytics, and modeling purposes

Operate the business

• Maintain records of consumer consent and legal compliance, including TCPA, do-not-call, and state telemarketing compliance
• Detect, investigate, and prevent fraud, abuse, and platform misuse
• Verify partner performance and process payouts
• Comply with legal and regulatory obligations, and establish, exercise, or defend legal claims
• Effect a merger, acquisition, financing, restructuring, or sale of assets

We may use de-identified or aggregated information for any lawful purpose. We will maintain such information in de-identified form and will not attempt to re-identify it, except as permitted by law.

Please note: Information you provide in connection with one type of request (for example, a home warranty quote) may be used to market other categories of products and services to you, as described above, consistent with the consent you provided at the time of collection. You may opt out of marketing communications at any time as described in Sections V and X.

IV. Disclosure of Personal Information

We may disclose the categories of personal information described in Section I to:

Service Providers and Processors — Companies that process personal information on our behalf under contractual restrictions — including hosting, data storage, analytics, identity resolution, consent verification, call routing and recording, and email and messaging services.

Home Warranty and Service Contract Providers — Home warranty companies, service contract providers, obligors, administrators, their licensed sellers and agents, and lead aggregators serving them, so they may provide quotes, offers, and related services.

Home Service and Other Consumer Product Providers — Contractors, home service companies, home improvement businesses, home security, insurance, solar, and other consumer product and service providers, and lead aggregators serving them.

Advertising and Marketing Partners — Platforms and companies that assist with advertising, audience matching, measurement, and analytics.

Publisher and Marketing Partners — Partners who direct traffic to our Sites, for attribution, quality assurance, fraud detection, and payout verification.

Our Other Websites and Brands, and Our Data Licensees — Other websites and brands operated by EdgeStack Media LLC, and businesses identified on our Marketing Partners page with which we have written data license agreements, for the purposes described in Section III, including marketing, enrichment, analytics, and modeling.

Legal and Compliance Recipients — Government authorities, regulators, courts, law enforcement, and other parties where required by law, or where we believe disclosure is necessary to protect our rights, enforce our agreements, or protect the safety of any person.

Corporate Transactions — Acquirers, investors, lenders, and their advisors in connection with a merger, acquisition, financing, restructuring, bankruptcy, or sale of all or part of our assets, including in diligence.

V. Selling, Sharing, and Targeted Advertising

We sell personal information. We disclose personal information to home warranty and service contract providers, home service providers, other consumer product and service providers, marketing partners, and data licensees in exchange for monetary or other valuable consideration. Under applicable state privacy laws, this constitutes a "sale" of personal information.

We share personal information for targeted advertising. We also disclose personal information for cross-context behavioral advertising, which may be considered "sharing" or "processing for targeted advertising" under applicable state privacy laws.

The categories of personal information we sell or share include all categories listed in Section I. We do not sell or share sensitive personal information, because we do not collect it (see Section I.C).

Your Right to Opt Out

You have the right to opt out of the sale or sharing of your personal information. You may exercise this right by:

• Clicking the "Do Not Sell or Share My Personal Information" link in the footer of our Sites, or
• Emailing info@edgestackmedia.io with the subject line "Opt Out."

Where required by law, we honor browser-based Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information for the browser and device from which the signal is received.

Important: Opting out of sale or sharing does not automatically stop calls, texts, or emails you have already consented to receive. To stop those, see Section X.

We do not knowingly sell or share the personal information of consumers under 16 years of age.

VI. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy. We do not retain personal information for a single fixed period; instead, we determine retention on a category-by-category basis using the following criteria:

• The purpose for which the information was collected and whether that purpose remains active
• The nature and sensitivity of the information
• Applicable legal, regulatory, and recordkeeping requirements, including marketing and telemarketing recordkeeping obligations
• The applicable statute of limitations for claims to which the information may be relevant
• Our need to maintain suppression and do-not-contact records, which we retain on an ongoing basis specifically so that we can continue to honor your opt-out
• Our need to detect and prevent fraud and to maintain the integrity of our services

Consent and compliance records — including records of the consent language displayed to you, the date and time, IP address, and associated certificate identifiers — are retained for the period necessary to demonstrate compliance with applicable telemarketing and consumer protection laws, which is generally longer than the retention period for marketing data.

When we no longer need personal information, we delete it, de-identify it, or aggregate it. Certain records may persist in backups or archives for a limited period before being overwritten in the ordinary course.

If you request deletion, we will honor that request as described in Section IX, subject to the exceptions permitted by law — including our need to retain suppression records so we do not contact you again.

VII. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information appropriate to its nature and sensitivity. Safeguards may include access controls, encryption in transit and, where appropriate, at rest, logging and monitoring, and contractual restrictions on service providers.

No system can guarantee absolute security, and we do not warrant that our safeguards will prevent every unauthorized access.

VIII. Age Restrictions and Household Members

A. Our Sites Are for Adults Only

Our Sites and services are intended solely for individuals 18 years of age or older who reside in the United States. We do not knowingly permit individuals under 18 to submit information through our forms, and we do not knowingly collect personal information from any individual under 18 as a user of our services.

If we learn that we have collected information from a user under 18, we will delete it.

B. Statutory Rule for Consumers Under 16

Separately, and as required by applicable state privacy law, we do not knowingly sell or share the personal information of consumers under 16 years of age.

C. Information You Provide About Co-Owners and Household Members

If you provide information about another person — such as a spouse, co-owner, co-applicant, or other adult household member — you represent that you have that person's authorization to provide their information for the purposes described in this Policy.

Our forms are not designed to collect information about individuals under 18, and we do not market to, contact, or attempt to contact any individual under 18. If you believe we have inadvertently collected information about a person under 18, contact us at info@edgestackmedia.io and we will delete it.

IX. Your Privacy Rights

Residents of certain states — including but not limited to California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia — have rights under applicable state privacy laws. Depending on your state, these may include:

• The right to know or access the personal information we have collected about you
• The right to request deletion of your personal information
• The right to request correction of inaccurate personal information
• The right to portability — to obtain a copy of your personal information in a portable format
• The right to opt out of the sale or sharing of your personal information and of targeted advertising
• The right to opt out of profiling in furtherance of decisions producing legal or similarly significant effects
• The right to non-discrimination for exercising your rights
• The right to appeal a decision we make regarding your request

How to Exercise Your Rights

Submit a request by email to info@edgestackmedia.io with the subject line "Privacy Request," or by using the "Do Not Sell or Share My Personal Information" link in the footer of our Sites.

We will acknowledge your request and respond within the timeframe required by applicable law — generally within 45 days, with one extension of up to an additional 45 days where reasonably necessary, in which case we will notify you of the extension and the reason for it.

We will take reasonable steps to verify your identity before processing an access, deletion, correction, or portability request. Verification may require you to provide information matching what we already hold. We may deny a request where permitted or required by law, and we will tell you why.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization and may require you to verify your identity directly.

Appeals

If we decline to act on your request, you may appeal by replying to our response email with the word "APPEAL" and the reason for your appeal, or by emailing info@edgestackmedia.io with the subject line "Privacy Appeal." We will respond to your appeal within 45 days, and we will explain the reasons for our decision. If we deny your appeal, we will provide information about how to contact your state attorney general to submit a complaint.

X. Calls, Texts, and Emails

A. Consent

When you submit a request through our Sites, you may be asked to provide express written consent to be contacted by telephone (including through automatic telephone dialing systems, artificial voice, or prerecorded messages), text message, or email — by EdgeStack Media LLC and/or by the providers and partners identified at the time of your submission — at the telephone number and email address you provide, even if your number appears on a federal or state Do Not Call registry.

The specific scope of your consent, including who may contact you and about what, is set out in the consent language displayed on the form at the time you submit it. That language governs.

Your consent is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency varies.

B. Revoking Consent

You may revoke your consent at any time, by any reasonable means. We will honor revocation requests promptly, and in any event within the time required by applicable law.

• Text messages: reply STOP to any message.
• Email: click the unsubscribe link in any marketing email, or email us.
• Calls: tell the caller you wish to be placed on our internal do-not-call list, or email us.
• Any channel: email info@edgestackmedia.io with the subject line "Revoke Consent" and the telephone number or email address you want removed.

We maintain an internal do-not-call and suppression list and will retain your request on that list so that we can continue to honor it. This means we retain the minimum information necessary to identify and suppress your contact information, even after other information about you is deleted.

We cannot revoke consent on behalf of third parties. If your information was disclosed to a home warranty provider, home service provider, a data licensee, or other partner, you must contact that party directly to revoke consent as to them. We will, on request, provide the identity of parties to whom we disclosed your information where required by law.

C. Call Recording

Calls with us or with providers may be monitored or recorded for quality assurance, training, verification, and compliance purposes. Where required by law, you will be notified at the beginning of the call and given the opportunity to decline.

XI. Cookies and Tracking Technologies

We and our partners use cookies, pixels, tags, SDKs, and similar technologies to operate our Sites, remember your preferences, measure and attribute advertising performance, and deliver targeted advertising.

You can control cookies through your browser settings. Disabling cookies may affect Site functionality. Where required by law, we honor Global Privacy Control (GPC) signals as an opt-out of sale and sharing.

XII. Third-Party Sites

Our Sites may link to third-party websites and services. We do not control and are not responsible for the content, products, services, or privacy practices of those third parties. Review their privacy policies before providing information to them.

XIII. Changes to This Policy

We may update this Policy from time to time. Changes are effective when posted, and we will update the "Last Updated" date. Where a change materially expands the ways in which we use or disclose personal information already collected, we will provide notice and, where required by law, obtain your consent before applying the change to that information.

XIV. Contact Us

EdgeStack Media LLC

Email: info@edgestackmedia.io

For privacy requests, please include the relevant subject line described above ("Opt Out," "Privacy Request," "Privacy Appeal," or "Revoke Consent") so we can route and respond to your request within the time required by law.

TrueHomeProtection.org is a brand of EdgeStack Media LLC.